2018.02-上海链家-上海长租公寓市场调查.pdf - 独家调查:Top 榜单看集中式长租公寓起飞 原创 关心住的观住

2018.02-上海链家-上海长租公寓市场调查.pdf -...

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独家调查: Top 榜单看集中式长租公寓起飞 原创 2018-02-09 关心住的 观住 长租公寓调研项目说明: 调研说明 此前,上海链家已公布 127 个集中式长租公寓项目 分布,如下: 数据来源:上海链家市场研究中心
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本次,我们通过对调研信息的总结归纳,将集中式长租公寓 —— 这一快速成长 中的租住供应体系做一个基础盘点,如果您正面临租房,节后租赁需求高峰即 将到来,希望我们的盘点可以帮助您更快的评估和筛选房源;如果您是一位房 东,标准化运营的租赁产品,希望给您一些灵感和参考;如果您是一位旁观 者,租购并举国策之下,集中式公寓的风口,也许正与您的居住和生活形成某 种紧密的联系。 一、品牌榜单 01 运营规模 —— 规模运营体将向品质运营体进化 1 :上海各长租品牌总运营房间规模 Top10 数据来源:上海链家市场研究中心 上海链家首席市场分析师张月表示, 上海是全国集中式公寓品牌数量最多、总 体供应规模最高的单体城市;与此同时,也形成了拥有较高规模的个体运营 商。 赢得规模后,下一步竞争和机会都重点在于效能提升,尤其是运营服务体 验的提高上,因此上海集中式公寓也最有可能率先成为租赁品质标杆。 02 扩容速度 —— 扩张加速让租赁新时代到来
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2 2017 年新增运营项目 Top10
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