DEEMA FINAL Country Analysis Global Business .pdf - MARKET POTENTIAL OF NEW ZEALAND AND HONG KONG Deema RIzk Deema Rizk[Email address Table of Contents

DEEMA FINAL Country Analysis Global Business .pdf - MARKET...

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MARKET POTENTIAL OF NEW ZEALAND AND HONG KONG Deema RIzk Deema Rizk [Email address]
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Table of Contents 1.0 Introduction 2.0 Economic Environment 2.1 ….GDP 2.2…… Socio Economic indicator 3.0 political environment and risk 3.1…….. Political Risk 3.2……. Political Environment 4.0 business environment 4.1 …..Ease in doing business 4.2 ….. market potential 5.0 country choice 5.1 weighted index 6.0 conclusion list of references
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1.0 Introduction Since launching in 1999 B-Health has been a successfully fast grown company, B-Health is an Australian firm based in Queensland which specialises in the production of baby food. The company has had great success producing and selling so they now opportunity for B-health to expand their market base internationally through exportation. The following report will contain preliminary research undertaken by the organisations marketing team analysing the market potential of New Zealand and Hong Kong as they have been identified as prospective markets. They will examine investigate the economic, political and business environment and their market potential for baby food products. 2.0 Economic Environment In this section of the report, we will stipulate a broad overview and plan all the economic factors and the conditions that B-Health we will need to take into consideration before entering a country of choice. The economic enviornment indicators that we will perceive is the gross domestic product (GDP) percentage, population, agriculture and unemployment rate. 2.1GDP The Gross Domestic Product (GDP) measures total prodcution and within a nation’s boundary and is a good indicator of the size of a country’s economy (Hill, Cronk & Wickramasemeseka, 2010). 0 50 100 150 200 250 300 350 400 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 $USD YEARS GDP Constant (2010 $USD) For New Zealand & Hong Kong Hong Kong New Zealand Country 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Hong Kong 258 264 270 280 290 296 304 313 321 330 337 New Zealand 160 167 174 178 183 188 192 196 200 205 210 Figure 1: GDP Constant (2010 $USD) For New Zealand & Hong Kong
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