Third News Reflection Blog_Arafat.Rugema-CfA.docx - News...

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News Reflection Blog Post The third news reflection is entitled "Uber's CEO is gambling with his company's future" by Martha Pease in CNN. The writer is discussing how the CEO of Uber, Mr. Travis Kalanick, is pushing his organization in danger. She says this in light of the video that turned into a web sensation via web- based networking media demonstrating the CEO yelling at one of Uber’s driver for losing some cash. This video mirrored an awful reputation for the organization thus raising different cases from the organization, for example, sexual harassment. The terrible practices of the CEO may cost him the association with his representatives which may diminish the profits of the organization. Pease said that, "Uber's greatest challenge for future development may in truth be its CEO's blind side to this strain between income and reputation. Each consumer has extraordinary power, actually readily available, to penalize the brand for terrible conduct and take their business somewhere else" (Pease, 2017). Brand reputation is everything to any organization and can be demolished by clients
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