BSBMKG605 Assessment 2 Hugo Brasilino.docx - BSB61015 Advanced Diploma of Leadership and Management BSBMKG605 Evaluate international marketing

BSBMKG605 Assessment 2 Hugo Brasilino.docx - BSB61015...

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BSB61015 Advanced Diploma of Leadership and Management BSBMKG605 Evaluate international marketing opportunities Assessment 2: Viability Report Candidate’s Name Assessor’s Name Date Submission Details This assessment task is to be submitted online by the due date specified by your Trainer/Assessor and Assessment Plan for this unit of competency. Your assessor must approve any variations to this arrangement in writing. Submit a file with the required evidence attached as per Specifications below Acknowledgement of original work, free from plagiarism as per Assessment Plan Special needs (considerations if required see Access & Equity Policy) Naming document files when submitting assessments (check Assessment Plan) Identifying the Unit, Assessment Number, student name, student number, date and page number (preferably) in the Footer Assessor’s additional and particular instruction/s. Performance Objective In this assessment task you are required to develop viability reports for two marketing opportunities within the market you researched and recommended in Assessment Task 1. Your two viability reports will detail recommendations the organisation should take given your findings. Assessment Description Using the case study organisation and international market selected in Assessment Task 1, and from the result of the outcomes of the research you conducted, select two marketing opportunities available to the organisation and prepare a report on each that assesses their viability. Each viability report must consider the costs, benefits, potential return on investment, organisational fit, impact on current operations and competitors in order to formulate a recommendation for further action by the organization in the case study. BSBMKG605 Assessment 2 Version: v19.0 Page 1 of 8 Developed by: Nortwest Pty Ltd Approved by: AM Issued: Dec 2018 Review: October 2019
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Procedure 1. Read the instructions carefully (consult your assessor if unsure of any requirements). 2. Check your work and its requirements carefully before handing it in to your assessor. 3. Select two marketing opportunities available for the organisation you used in Assessment Task 1, and create a viability report for each one. Opportunities selected for your analysis can include: a. Joint venture b. Exporting c. Licensing d. Franchising e. Strategic alliance. 4. Each viability report must include information organised under the following headings: a. Financial viability An analysis of the costs, benefits and return on investment to determine financial viability of the opportunity. b. Fit A description of the likely fit of the opportunity with the organisation’s goals and capabilities, and an assessment of the likely contribution to the business’ success.
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