Tainara Dineck_S40061300_Innovation_Assesment1 .pdf - Family Name Given Name Tainara Dineck Student ID S40061300 Subject Innovation 2 Course Adv Diploma

Tainara Dineck_S40061300_Innovation_Assesment1 .pdf -...

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Family Name: Given Name: Tainara Dineck Student ID: Course: S40061300 Adv Diploma Mkt & Communication Subject: Trainer’s name: Innovation 2 Subrata Paul Declaration: I certify that this assignment is entirely my own work. I have provided full referencing to the work of others. The material in this paper has not been submitted before. IMPORTANT – READ THIS FIRST PLAGIARISM: You must compose your answers in your own words. Simply pasting text from the Internet OR the APC workbook may result in a failing grade. It is better to write your own thoughts in your own words – even if your English is not perfect – rather than copy word-for-word the thoughts of someone else. SUBMITTING IDENTICAL ANSWERS: You may discuss your assessments with other students, but submitting identical answers to other students may result in a failing grade. Your answers must be yours alone. TUTORIALS: Tutorials are run every week to help you answer the assessments. The schedule for tutorials will be announced during the first week of term. You are urged to attend the tutorial that pertains to your online subject.
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1. Complete a SWOT analysis and process map specific to your organisation. Provide details which should be taken into account when developing strategies for innovation. (15 marks) SWOT ANALYSIS for a The Eate Cafe & Restaurant. Strengths -The freshest coffee, the beans are in the peak of tasting and roast fresh form our coffee shop. -Fresh patisseries and bread in the morning. -The passive promotional activities such as marketing collateral, website and advertisements in this performance will be reviewed in six months that will help out to date and develop a marketing strategy that will encourage the company to achieve goals. -The most comfortable environment. - Most spacious seating space, with the tone of European art-style decor, and free wireless Internet service offers consumers the most comfortable and convenient dining environment Weaknesses -Need to locate a market share in another city as well -Affected by the location, almost all customers are the person who lives in the hotel and a local people. -Continuity, supply chain weakness. -Brand reach and presence Opportunities -Well positioned to take advantage of a strong economy, low interest rates and high disposable income -The coffee shop set around the hotel industry is a new developing market. -Seasonal trends Threats -Price wars with competitors. Some of competitors strive to earn a higher market share by selling its products and services at a lower price.
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