PROMOTIONAL-STRATEGY.docx - PROMOTIONAL STRATEGY Media vehicle TRANSIT ADS This can be seen as it is indicated in the body cover of a bus so that every

PROMOTIONAL-STRATEGY.docx - PROMOTIONAL STRATEGY Media...

This preview shows page 1 - 2 out of 3 pages.

PROMOTIONAL STRATEGY Media vehicle TRANSIT ADS This can be seen as it is indicated in the body cover of a bus so that every people will see it every time they travel from point to point or from different location and give them the idea that this product is existing. LRT AND MRT EXTERIORS AND INTERIORS Closer to bus exterior, LRT and MRT train heading north and south station are chosen because most of the people are traveling using this transportation from early morning up to late in the evening. It is indicated also as a cover of the train use to promote the product from all of the people. The researchers conduct a free sampling in the same location because most of male workers are traveling through trains like MRT/LRT so there is a big chance that a lot of them will try the product and later on it will make them realize that expresso is what they want as a new coffee partner. Media mix FACEBOOK ADS By means of Facebook the researchers decided to use this because as of today no one has no account when it comes to this kind of social media.
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read all 3 pages?

  • Summer '14

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors