ecommerce chapter 3.ppt - E-MARKETPLACES STRUCTURE MECHANISMS ECONOMICS AND IMPACTS Electronic Marketplaces Markets play a central role in the economy

ecommerce chapter 3.ppt - E-MARKETPLACES STRUCTURE...

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E-MARKETPLACES: STRUCTURE, MECHANISMS, ECONOMICS, AND IMPACTS
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Electronic Marketplaces Markets play a central role in the economy facilitating the exchange of: information goods services payments Markets create economic value for: buyers sellers market intermediarie s society at large 5
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Electronic Marketplaces (cont.) What are the functions of markets? 1. matching buyers and sellers 2. facilitating the exchange of information, goods, services, and payments associated with market transactions 3. providing an institutional infrastructure, such as a legal and regulatory framework, that enables the efficient functioning of the market 6
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Types of Electronic Markets Electronic storefront: A single or company Web site where products and services are sold Mechanisms necessary for conducting the sale: electronic catalogs search engine e-auction facilities payment gateway shipment court customer services 8
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Types of Electronic Markets (cont.) e-mall (online mall): An online shopping center where many stores are located some are merely directories some provide shared services (e.g., choicemall.com). some are actually large click- and-mortar retailers some are virtual retailers (e.g., buy.com) 9
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Information Portals Information portal: a single point of access through a Web browser to business information inside and/or outside an organization Yahoo MSN 1 3
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Information Portals (cont.) Six types of portals 1. Commercial (public) portals 2. Corporate portals 3. Publishing portals 4. Personal portals 5. Mobile portals: a portal accessible via a mobile device 6. Voice portals: a portal accessed by telephone or cell phone 1 4
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Intermediation and Syndication in E-Commerce Intermediaries (brokers) provide value-added activities and services to buyers and sellers Intermediaries in the physical world are wholesalers and retailers Infomediaries: electronic intermediaries that control information flow in cyberspace, often aggregating information and selling it to others 1 5
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  • Spring '16
  • kamal

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