Week 7-Internet and Social Media.ppt - Social Media COM 313 – Message Design for Public Relations Internet Social Media and PR • Changing of the

Week 7-Internet and Social Media.ppt - Social Media COM 313...

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Social Media COM 313 – Message Design for Public Relations
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Internet, Social Media and PR Changing of the rules – anyone/org. can have a site and publish – democratization of info around the world How Did We Get Here? Widespread broadband Cheap and easy-to-use publishing tools New distribution channels Mobile devices New ad paradigms User generated content MERGING OF MEDIA
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Benefits for PR Faster, more dynamic, personal, direct, worldwide Internet and websites (have become the faces of orgs.); like the headquarters building or CEO Merging of types of media and tools (news sources, reaction) Reaching your audiences - multi channels Some tools: Website Online newsletters Social media sites and blogs Online reports and magazines Articles, news
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Web Sites Controlled information Information is dynamic Cost effective (vs. brochures, ads, etc.) No gatekeepers to filter news Major source of information for journalists/target audiences Tracking web traffic (free: Google Analytics) Controllers of your website: Communications, IT, Legal, HR
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Social Media-Some PR Uses Develop communities; “talk” with key publics/stakeholders Build relationships Crisis management Be interactive versus passive Listen to online conversations
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