Management Quiz 92.pdf - 293 Award 1.00 point are the result of organizations efforts to create profiles of customers so that direct marketing tools

Management Quiz 92.pdf - 293 Award 1.00 point are the...

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293. Award: 1.00 point __________ are the result of organizations' efforts to create profiles of customers so that direct marketing tools, such as e-mail and catalogs, can be directed at specific customers. Databases Direct order fulfillments Lead generations First-mover advantages Direct order consignments Databases are the result of organizations' efforts to create profiles of customers so that direct marketing tools, such as e-mail and catalogs, can be directed at specific customers. References Multiple Choice Learning Objective: 17-05 Explain the value of direct marketing for consumers and sellers.
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294. Award: 1.00 point All of the following are consumer-related data that comprise a direct marketing database (such as for a catalog) except which? media usage demographic. past purchases income tax rate lifestyles Databases are the result of organizations' efforts to create profiles of customers so that direct marketing tools, such as catalogs, can be directed at specific customers. While most companies try
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