Management Quiz 88.pdf - 277 Award 1.00 point Which of the following forms of direct marketing has the lowest business expenditures direct mail e-mail

Management Quiz 88.pdf - 277 Award 1.00 point Which of the...

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277. Award: 1.00 point Which of the following forms of direct marketing has the lowest business expenditures? direct mail e-mail telemarketing paid search advertising E-mail has the lowest business expenditures at about $3 billion. Telemarketing, direct mail, and paid search have higher expenditures and also higher response rates. Advertising is not a form of direct marketing. See Figure 17-8. References Multiple Choice Learning Objective: 17-05 Explain the value of direct marketing for consumers and sellers.
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278. Award: 1.00 point Which of the following forms of direct marketing has the highest business expenditures? e-mail direct mail paid search telemarketing advertising Direct mail has the highest business expenditures at about $47 billion. Telemarketing, paid search, and e-mail have lower expenditures. Advertising is not a form of direct marketing. See Figure 17-8. References Multiple Choice Learning Objective: 17-05 Explain the value of direct marketing for consumers and sellers.
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279. Award: 1.00 point Commonly used forms of direct marketing like direct mail and e-mail have response rates between
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  • Spring '14
  • AshleyE.Anker

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