Management Quiz 78.pdf - 236 Award 1.00 point Ann's young son suffers from allergies and complains about his watery eyes and drowsiness Ann feels bad

Management Quiz 78.pdf - 236 Award 1.00 point Ann's young...

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236. Award: 1.00 point Ann's young son suffers from allergies and complains about his watery eyes and drowsiness. Ann feels bad because she thought there was nothing she could do to help him. When Ann saw the ad for a new drug that counters these symptoms in Martha Stewart Living magazine, she planned to ask his doctor about this product on her son's next visit. Ann is at which stage in the hierarchy of effects? She is the trial stage and will move to the interest stage soon. She has moved quickly from the awareness stage to the interest stage. She was in the consumer development stage and will more than likely move to the transition stage. She is in the evaluation stage and will move to the interest stage soon. She was in the interest stage and then moved quickly to the diffusion stage. Awareness is defined as the consumer's ability to recognize and remember the product or brand name. Interest is defined as an increase in the consumer's desire to learn about some of the features of the product or brand. Ann learned of the drug's existence and then almost immediately
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  • Spring '14
  • AshleyE.Anker

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