Management Quiz 74.pdf - 215 Award 1.00 point The promotion decision process is divided into three phases In Figure 17-6 above Box B refers to the phase

Management Quiz 74.pdf - 215 Award 1.00 point The promotion...

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215. Award: 1.00 point The promotion decision process is divided into three phases. In Figure 17-6 above, Box B refers to the __________ phase. planning forecasting evaluation realization implementation The phases labeled in Figure 17-6 are: (A) planning, (B) implementation, and (C) evaluation. See Figure 17-6. References Multiple Choice Learning Objective: 17-04 Describe the elements of the promotion decision process.
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216. Award: 1.00 point The promotion decision process is divided into three phases. In Figure 17-6 above, Box C refers to the __________ phase. planning forecasting evaluation realization implementation The phases labeled in Figure 17-6 are: (A) planning, (B) implementation, and (C) evaluation. See Figure 17-6. References Multiple Choice Learning Objective: 17-04 Describe the elements of the promotion decision process.
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217. Award: 1.00 point During the evaluation phase of an IMC program, a firm will __________ and make needed changes.
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  • Spring '14
  • AshleyE.Anker

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