Management Quiz 80.pdf - 244 Award 1.00 point The popularity of social media sometimes leads to a new stage in the hierarchy of effects known as where

Management Quiz 80.pdf - 244 Award 1.00 point The...

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244. Award: 1.00 point The popularity of social media sometimes leads to a new stage in the hierarchy of effects known as __________ where loyal consumers recommend brands they have adopted. evaluation advocacy preference interest repurchase Though there are five recognized stages in the hierarchy of effect, the popularity of social media sometimes leads to an additional one, the "advocacy" stage where loyal consumers recommend brands they have adopted. References Multiple Choice Learning Objective: 17-04 Describe the elements of the promotion decision process.
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245. Award: 1.00 point Promotion objectives should possess three important qualities. They should cover a specified time period, be measurable, and unique in character. appealing. be designed for a well-defined target audience. repeatable. creative. Promotion objectives should (1) be designed for a well-defined target audience, (2) be measurable, and (3) cover a specified time period.
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  • Spring '14
  • AshleyE.Anker

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