ecommerce chapter 1.ppt - Chapter 1 Introduction to Electronic Commerce Objectives In this chapter you will learn about What electronic commerce is and

ecommerce chapter 1.ppt - Chapter 1 Introduction to...

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Chapter 1: Introduction to Electronic Commerce
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Objectives In this chapter, you will learn about: What electronic commerce is and how it is experiencing a second wave of growth with a new focus on profitability Why companies now concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives How economic forces have created a business environment that is fostering the second wave of electronic commerce How businesses use value chains and SWOT analysis to identify electronic commerce opportunities The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale 2
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3 E-Commerce and E-Business Electronic commerce is the use of technology, in particular the Internet, to conduct business e-commerce generally refers to buying or selling electronically, usually interactively e-business refers to conducting business activities, including business to business activities, using electronic communication
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E-Commerce VS E- Business 4
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Categories of Electronic Commerce Five general e-commerce categories: Business-to-consumer (b2c) Business-to-business (b2b) Business processes Consumer-to-consumer (c2c) Business-to-government (b2g) Supply management or procurement Departments are devoted to negotiating purchase transactions with suppliers 5
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Business-to-consumer (b2c) Business or transactions conducted directly between a company and consumers who are the end-users of its products or services. Business to consumer as a business model differs significantly from the business to business model, which refers to commerce between two or more businesses. Also known as B2C. 6
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B2C continued 7
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Business-to-Business (B2B) A type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. A typical supply chain involves multiple business to business transactions, as companies purchase components and other raw materials for use in its manufacturing processes. The finished product can then be sold to individuals via business to consumer transactions.
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  • Spring '16
  • kamal

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