Management Quiz 84.pdf - 318 Award 1.00 point A publicity tool that is heavily relied on by nonprofit organizations and which involves free space or

Management Quiz 84.pdf - 318 Award 1.00 point A publicity...

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318. Award: 1.00 point A publicity tool that is heavily relied on by nonprofit organizations, and which involves free space or time donated by the media, is referred to as a public service announcement. cooperative advertisement. cause-related publicity tool. news conference. news release. Key term definition—public service announcements (PSAs). References Multiple Choice Learning Objective: 18-05 Recognize public relations as an important form of communication.
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319. Award: 1.00 point During a recent winter immunization campaign, the Centers for Disease Control and Prevention used the media to encourage all Americans to be vaccinated against the seasonal flu virus. This is an example of a __________, in which the media donated free space and airtime. news release news conference public service announcement cooperative advertisement charitable advertisement The Centers for Disease Control and Prevention relied on public service announcements donated
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