mock_assessments_solutions2.pdf - Corporate Strategy Mock Assessment Solutions Study phase 2 Mock assessment question 1(Topic Short theory questions on

mock_assessments_solutions2.pdf - Corporate Strategy Mock...

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© EDGE Learning Media (Pty) Ltd 1 Mock Assessment Solutions Study phase 2 Mock assessment question 1 (Topic: Short theory questions on corporate strategy B) PART A: 1. A joint venture is a fleeting partnership put together by two or more firms to capitalise on a given opportunity. A strategic alliance is a peculiar partnership in which firms work together commercially to achieve common goal(s) for a predetermined period. Consortia are general undertakings by one or more organisations to deliver a product or service that requires expertise from each separate organisation. 2. Strong capabilities in research and product development Superior product quality Technological leadership Innovation and creativity Strong marketing abilities and communication skills A good reputation in the market Corporate Strategy
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