Management Quiz 76.pdf - 284 Award 1.00 point A consumer sales promotion tool that offers the return of money based on proof of purchase is known as a

Management Quiz 76.pdf - 284 Award 1.00 point A consumer...

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284. Award: 1.00 point A consumer sales promotion tool that offers the return of money based on proof of purchase is known as a premium. rebate. coupon. deal. product placement. Rebates are sales promotions in which money is returned to the customers based on proof of purchase. See Figure 18-6. References Multiple Choice Learning Objective: 18-04 Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
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285. Award: 1.00 point When a ________ is offered on lower-priced items as a sales promotion, the time and trouble of mailing in a proof of purchase to get the rebate check often means that many buyers never take advantage of it. premium rebate coupon deal product placement A consumer sales promotion tool, the cash rebate offers the return of money based on proof of purchase. When a rebate is offered on lower-priced items, the time and trouble of mailing in a proof of purchase to get the rebate check often means that many buyers never take advantage of it.
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  • Spring '17
  • Su Lee

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