Management Quiz 74.pdf - 276 Award 1.00 point A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by

Management Quiz 74.pdf - 276 Award 1.00 point A sales...

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276. Award: 1.00 point A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as a merchandise deal. a product enhancement. a loyalty program. retail positioning. experiential decoding. Loyalty programs encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate. See Figure 18-6. References Multiple Choice Learning Objective: 18-04 Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
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277. Award: 1.00 point The most popular loyalty programs today are __________ reward programs. fast-food airline travel hotel accommodations credit card grocery store items The most popular loyalty programs today are credit card reward programs. More than 75 percent of all cards offer incentives for use of the card.
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  • Spring '17
  • Su Lee

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