Management Quiz 73.pdf - 272 Award 1.00 point When Arturo went to get his newspaper he found the paper in a plastic bag along with a box containing one

Management Quiz 73.pdf - 272 Award 1.00 point When Arturo...

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272. Award: 1.00 point When Arturo went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using? a sample a deal a premium a point-of-purchase display an introductory offer Sampling is offering a product free or at a greatly reduced price to encourage consumers to try a product, as is the case with Alka-Seltzer's Heartburn Relief medication. See Figure 18-6. References Multiple Choice Learning Objective: 18-04 Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
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273. Award: 1.00 point Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method
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  • Spring '17
  • Su Lee

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