Management Quiz 75.pdf - 280 Award 1.00 point For marketers the primary objective of a point-of-purchase display is to eliminate the need for any

Management Quiz 75.pdf - 280 Award 1.00 point For marketers...

This preview shows page 1 - 3 out of 4 pages.

280. Award: 1.00 point For marketers, the primary objective of a point-of-purchase display is to eliminate the need for any special pricing promotion. retaliate against competitors' actions. encourage present customers to make recommendations to friends. build business inventory. increase product trial and provide in-store support for other promotions. Point-of-purchase displays are used to increase product trial and provide in-store support for other promotions. References Multiple Choice Learning Objective: 18-04 Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
Image of page 1
281. Award: 1.00 point A promotion related to the movie Kong: Skull Island was seen in stores throughout the United States. The goal of the sales promotion was designed to maximize the consumer's attention to a DVD release and provide storage for the products. This type of sales promotion is referred to as a sample.
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 4 pages?

  • Spring '17
  • Su Lee

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors