Week4-powerpointslide-1-casestudy1-customerrelationship-150510043851-lva1-app6892.pdf

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GST 5083 Case Study
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Professor Dr. Rusli bin Abdullah Chong Min Fatt P13D154P Group Member Name: Haji Nasseruddin Bin HJ Abdul Jabar P13D142P Haji Zulkifflee Bin HJ Sofee P13D136P
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is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product , Salesforce has also expanded into commercial applications of social networking through acquisition. Salesforce.com is the most successful enterprise scale software as a service (SaaS) and the undisputed global leader in CRM system. Users can access Salesforce application anywhere through an internet enabled mobile device or connected computer.
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Customer Relationship Management (CRM) CRM is a business strategy that blends processes, people, and technology to help you attract sales prospects, convert them into customers, and keep existing customers satisfied and loyal. The goal of CRM is to learn as much as possible about each customer's attitudes, needs, and behavior to provide them optimal service and retain the relationship. Because business success is all about customers and their needs, it's difficult for companies to achieve and maintain leadership and profitability without a sustained focus on CRM.
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CRM reaches into many areas within the organization, including sales, customer service, and marketing. Salesforce.com offers a technology solution for all those areas and more. CRM software as a service and Force.com cloud-computing platform , it can manage customers while minding your budget
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