OB Ch5.pptx - Amand a Organizational Behavior Global Edition 18e Part 2 The Individual Chapter 5 Perception and Individual Decision Making What is

OB Ch5.pptx - Amand a Organizational Behavior Global...

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Organizational Behavior Global Edition 18e. Part 2: The Individual Chapter 5 Perception and Individual Decision Making Amand a
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What is Perception? Perception : A process by which individuals organize and interpret their sensory impressions to give meaning to their environment. — What we perceive can be very different from objective reality — It is important to the study of OB because people’s behaviors are based on their perception of what reality is, not on reality itself. — Our Perception becomes the reality from which we act
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What is Perception? Perceiver Target Situation Gestalt psychology Exhibit 5-1 Factors That Influence Perception
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What is Perception? Factors That Influence Perception — Many factors shape and sometimes distort perception 1. Perceiver — When you look at a target, your interpretation of what you see is influenced by your personal characteristics — We hear what we want to hear' and we see what we want to see--not because it's the truth, but because it conforms to our thinking
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What is Perception? 2. Target — We don't look at targets in isolation , the relationship of a target to its background affects perception, and our tendency to group close and similar things together. 3. Context The time at which we see an object or event can influence our attention, as can location, light, heat, or situational factors. — Neither the perceiver nor the target has changed , but the situation is different.
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What is Perception? People are usually not aware of the factors that influence their view of reality. In fact, people are not even that perceptive about their own abilities." Thankfully, awareness and objective measures can reduce our perception distortions. For instance, when people are more aware of their own racial biases, they are more motivated to control their own prejudice and more attuned to perceiving their own biases.' Let's next consider how we make perceptions of others.
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Person Perception: Making Judgments About Others Attribution Theory : An attempt to explain the ways we judge people differently, depending on the meaning we attribute to a behavior, such as determining whether an individual's behavior is internally or externally caused. — When we observe people, we attempt to explain their behavior, we attempt to determine whether it was internally or externally caused. Internally caused : an observer believes to be under the personal behavioral control of another individual Externally caused : the situation forced the individual to do
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Determination of internal or external attribution depends on three factors: Person Perception: Making Judgments About Others Exhibit 5-2 Attribution Theory
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The determination (internally/externally) depends largely on three factors: 1. Distinctiveness : individual displays different behaviors in different situations 2. Consensus : individual faces a similar situation responds in the same way 3. Consistency : Does the person respond the same way over time?
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  • Fall '17
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