Coca Cola Unit 4.edited.docx - Running head MARKETING POSITION 1 Coca Cola Unit 4 Marketing Position Name Institution MARKETING POSITION 2 3.4

Coca Cola Unit 4.edited.docx - Running head MARKETING...

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Running head: MARKETING POSITION 1 Coca Cola Unit 4 Marketing Position Name Institution
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MARKETING POSITION 2 3.4 Positioning Pomegranate Coke Drink is the only drink with medicinal value for cancer to be offered in the beverage industry. The pusillanimous bottle and excellently appraised package stand out in the pool of beverage drinks. The drink meets the need of the target market segment by providing medicinal and health value. Its usage will reduce the chances of growth of cancer cells by a significant percentage. Yes, the drink is not only to provide a refreshing feeling but also deal with a current day epidemic. Indeed, it will help consumers to taste the feeling of the drink and share its happiness. Furthermore, the product will be different from the competitors' products in various ways. First, PepsiCo, which is the chief competitor to Coca Cola Company has a wide variety of products to offer to consumers in the market. Indeed, its portfolio diversity is far better than Coca Cola's portfolio. However, they supply the same products which do not provide medicinal value to consumers. They have only ventured into the old traditional products which are offered by other companies in other industry. Production and supply of Pomegranate Drink considered the current needs of the consumer what the consumer needs to solve emerging issues in society. Pomegranate stands out in this category because, unlike the competitors' products, it has healing power for particular diseases. In other words, it will no longer focus on creating filling stomachs and satisfying perverted appetite but engage in solving social epidemics such as cancer and other diseases.
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MARKETING POSITION 3 3.5 Marketing Mix Product As mentioned above, Pomegranate Coke Drink is a drink innovation that has significant potential to generate revenue for Coca Cola Company. Pomegranate is a fruit that science has proved to have various health benefits and medicinal benefits. First, pomegranate seeds get their vibrant red hue from polyphenol chemical which is powerful antioxidants. Secondly, the fruit drink contains more than 40% composition of Vitamins C. Another significant benefit is that it
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  • Spring '15
  • KARIUKI

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