Amazon Innovation Strategy.edited.docx - Running Head AMAZON INNOVATION STRATEGY Amazon Innovation Strategy Name Institution 1 AMAZON INNOVATION

Amazon Innovation Strategy.edited.docx - Running Head...

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Running Head: AMAZON INNOVATION STRATEGY 1 Amazon Innovation Strategy Name Institution
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AMAZON INNOVATION STRATEGY 2 Amazon Innovation Strategy Introduction Amazon is the largest e-commerce marketplace and cloud computing platform in the world as measured by revenue and market capitalization. Jeff Bezos founded the company in 1994 as an online bookstore. Later it diversified to selling video downloads and MP3 software and other products. Besides, The Company also owns a publishing arm, Amazon Publishing, a film and television studio, Amazon Studios, produces consumer electronics lines including Kindle e-readers, Fire tablets, Fire TV, and Echo devices. Amazon has been ranked as the most innovative company of 2017. This follows its innovative trends which include voice search, cloud computing, Automated Brick-And-Mortar Stores, the online review, and two day delivery among other significant innovations. The success of Amazon emanates from its innovative technologies and practice. As already mentioned, Amazon most significant innovation is the Echo, the impressive voice command device. The
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