Management Quiz 72.pdf - 268 Award 1.00 point McDonald's partners with Hasbro each year to offer a Monopoly sales promotion Customers who purchase

Management Quiz 72.pdf - 268 Award 1.00 point McDonald's...

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268. Award: 1.00 point McDonald's partners with Hasbro each year to offer a Monopoly sales promotion. Customers who purchase selected menu items receive two tokens that correspond to the properties on the popular game board. If a set of tokens matches the color-coded properties, customers win cash prizes of up to $1 million. Customers may also win "Instant" prizes redeemable for specific food or drink items. What is this popular sales promotion called? a lottery a contest a premium a sweepstakes a deal Sweepstakes are sales promotions that require participants to submit some kind of entry but are purely games of chance requiring no analytical or creative effort by the consumer. One of the most popular sweepstakes is McDonald's Monopoly, which offers a grand prize of $1 million. See Figure 18-6. References Multiple Choice Learning Objective: 18-04 Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
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  • Winter '15
  • jimlove

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