Management Quiz 69.pdf - 256 Award 1.00 point A print ad for Allegra allergy medication offers a free purple seat cushion to all who request additional

Management Quiz 69.pdf - 256 Award 1.00 point A print ad...

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256. Award: 1.00 point A print ad for Allegra allergy medication offers a free purple seat cushion to all who request additional information about the drug. This seat cushion is an example of a sample. deal. rebate. premium. coupon. A premium is a sales promotion that consists of offering merchandise free or at significant savings over its retail price, as is the case with the Allegra free purple seat cushion. References Multiple Choice Learning Objective: 18-04 Discuss the strengths and weaknesses of consumer-oriented and trade-oriented sales promotions.
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257. Award: 1.00 point When Milk-Bone dog biscuits offered a ball toy for $1.99 and two proofs of purchase, it was using a deal. rebate. coupon. sample. premium. A premium is a sales promotion that consists of offering merchandise free or at significant savings over its retail price, as is the case with the Milk-Bone dog biscuits ball toy. See Figure 18-6.
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  • Winter '15
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