Management Quiz 54.pdf - 196 Award 1.00 point Several hospitals placed signs on the inside door of bathroom stalls in their ladies restrooms encouraging

Management Quiz 54.pdf - 196 Award 1.00 point Several...

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196. Award: 1.00 point Several hospitals placed signs on the inside door of bathroom stalls in their ladies' restrooms encouraging women to seek help if they are being abused. The signs included information and contact numbers for immediate help. This is an example of remote media. social network advertising. place-based media. advocacy advertising. cooperative advertising. Messages placed in locations that attract a specific target audience, such as airports, doctors' offices, health clubs, theaters, grocery stores, and even bathrooms of bars, restaurants, and nightclubs, are called place-based media. References Multiple Choice Learning Objective: 18-03 Explain the advantages and disadvantages of alternative advertising media.
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197. Award: 1.00 point Which of the following is one of three key factors when selecting the media for an advertising campaign? the perceived risk the sustainability of the message the reputation of the prospective media firm the media habits of the target audience
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