Management Quiz 55.pdf - 200 Award 1.00 point In terms of scheduling advertising the speed with which buyers fail to recall a brand if advertising is

Management Quiz 55.pdf - 200 Award 1.00 point In terms of...

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200. Award: 1.00 point In terms of scheduling advertising, the speed with which buyers fail to recall a brand if advertising is not seen is referred to as buyer turnover. the frequency rate. the brand awareness rate. the forgetting rate. the recall dissipation rate. Key term definition—forgetting rate. References Multiple Choice Learning Objective: 18-03 Explain the advantages and disadvantages of alternative advertising media.
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201. Award: 1.00 point The three approaches to setting advertising schedules are flexible, seasonal, and continuous. spontaneous, continuous, and intermittent. continuous, flighting, and pulse. day time, prime time, and off-peak. sporadic, intermittent, and infrequent. The three approaches to setting advertising schedules are continuous, flighting, and pulse. References Multiple Choice Learning Objective: 18-03 Explain the advantages and disadvantages of alternative advertising media.
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  • Winter '15
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