Management Quiz 60.pdf - 220 Award 1.00 point Though the most common form of compensation is a fee-based model a(n may also be compensated with a

Management Quiz 60.pdf - 220 Award 1.00 point Though the...

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220. Award: 1.00 point Though the most common form of compensation is a fee-based model, a(n) __________ may also be compensated with a commission-based or an incentive-based model. full-service agency in-house agency modified-service agency promotional firm limited-service agency The most common form of compensation for an agency is a fee-based model, although recent surveys by the Association of National Advertisers (ANA) indicate that there may be a shift away from this method. Another form of compensation is a commission-based model which pays a percentage of the value of media costs. Finally, advertisers that have implemented integrated marketing communication approaches have utilized incentive-based models. These plans typically link compensation to specific performance goals. References Multiple Choice Learning Objective: 18-03 Explain the advantages and disadvantages of alternative advertising media.
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  • Winter '15
  • jimlove

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