Develop an organizational profile for a companys marketing e.docx - Develop an organizational profile for a company's marketing environment and a short

Develop an organizational profile for a companys marketing e.docx

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Develop an organizational profile for a company's marketing environment and a short analysis of the value of secondary sources. There is no page limit for this assessment. Understanding and tracking the marketing environment is a critical marketing function, focusing on the customer as the center of the organization's attention. The organization can, and usually does, adjust its products, pricing, promotion, and place (distribution) to meet customer needs and to react to external forces. Case studies are a very effective way of applying business concepts to a real-world situation and that approach will be used for this activity. For this assessment, consider that you work as a marketing analyst for a consulting firm and that your manager asked you to develop a case study for the executive team of the organization in the case. That executive
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team will use your analysis and recommendations in their business planning.
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  • Fall '16
  • Christopher L. Litten, MA, Ph.D.

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