Order #297625909.doc - Running head MARKETING 1 Marketing Name Institutional Affiliation MARKETING 2 Marketing Research and Pre-Learning Market research

Order #297625909.doc - Running head MARKETING 1 Marketing...

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Running head: MARKETING 1 Marketing Name Institutional Affiliation
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MARKETING 2 Marketing Research and Pre-Learning Market research Market research is important according to the lecture. They were new manufacturers and were dealing with athletic products such as pumps and track machines. They had to do a research on the market. Marketing research is essential in ensuring that one enjoys a significant proportion of the market. One of the things a business should undertake to achieve an effective strategy is to study the market. Most companies enter into a deal with the advertising agencies without a market study. Another thing that people should know is that a key marketing strategy will always be successful if implemented in the right manner. For instance, some people market products using emails. However, it is essential to know that the emails should not just be spams because no one will see them. Audience The audience of the company was the athletes. They wanted to strengthen their positions. The tracking machines mainly targeted those who conducted athletics.. Depending on the commodity, one must analyze the product being sold and then look at how the audience views them. For example, when the product is women clothes, the best thing to do is to market those targeting ladies as the audience. In a situation where the audience is millennials, one
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  • Winter '15
  • betsy

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