ECONOMIC ASSIGNMENT.doc - 1.1-The Company’s Background In 1863 Maggi was founded by Julius Michael Johannes Maggi in Switzerland Julius Maggi

ECONOMIC ASSIGNMENT.doc - 1.1-The Company’s Background In...

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1.1-The Company’s Background In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavors recipe to bring added taste to meals. This signified the establishment of the Maggi brand and its product line that is convenient products. In 1882, due to his well-known for nutrition-oriented approach, a physician called Dr. Fridolin Schuler and the Swiss Government met up with Julius Maggi and told him about the problem of the laboring classes who were suffering from malnutrition. After that, he was asked to seek for a solution in order to improve the nutritional values of meals. Therefore, he created the protein-based vegetable food products, which were two instant pea soups and an instant bean soup. These two products were quick to be prepared, easy to be digested and sold in a low price. The products were successfully overcome the problem of woman who were lack of time in preparing meals as more and more woman was working outside. By the turn of the century, the Maggi company also produced other types of products such as bouillon cubes, sauces and flavorings. In 1947, Alimentana S.A., the manufacturer of Maggi seasonings and soups merged with Nestlé to form Nestlé-Alimentana S.A. Today, MAGGI® has been offering high quality, convenient, innovative, and nutritious products. MAGGI® products help us to prepare nutritious and delicious meals. Its bouillons, soups, seasonings and sauces are useful while cooking and add flavor into our food. The product brand line of MAGGI® Culinary products are the product brand line of MAGGI®. Now, in the year of 2013, the products produced by MAGGI® basically can be categorized into four different groups which are noodles, MAGGI® flavor world, sauces and light meals. Among all these products, different kinds of flavors were provided so that the consumers have a variety of choices and select what they want based on personal needs and favorites. 1
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1.2-The company’s goods/services Over 40 years MAGGI chili sauce has won the hearts and taste-buds of Malaysians with its fresh, “CHILLI-LICIOUS” flavor. MAGGI today unveiled all-new packaging and communication for this flagship product, featuring the key source of its tantalizing taste. MAGGI is a recognized global brand that has become a household name in Malaysia. Its core mission is to create good food moments through its wide range of products and food solutions, MAGGI helps household to prepare tasty homemade meals for their every day. The brand is also committed to the ever-evolving needs of meal providers, coming up with product innovations that have been loved by Malaysian families for generations. MAGGI service is 5.5 out of 5 stars. MAGGI will provide more service to fulfill requirements for households and consumers. MAGGI will produce distinct sauces except chili sauce to satisfy mothers make their every day. MAGGI service always highly acclaimed by Malaysian.
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