Memo 1.docx - Week 4 Memo AusCars Co Date To David Shao Chief Director of International Growth From Market Research and Economic Prospect Analyst

Memo 1.docx - Week 4 Memo AusCars Co Date To David Shao...

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Week 4 Memo AusCars Co. Date: 22/06/19 To: David Shao, Chief Director of International Growth From: Market Research and Economic Prospect Analyst Subject: In regard to plans of expansion into the Brazilian car market I recommend that we refrain from establishing a plant in Brazil to produce cars for the local Brazilian market, as per the country’s ailing economic climate. As discussed in last week’s executive meeting, key economic indicators are pertinent statistics in establishing the strength and health of a country’s economy (Allen, 2019). As such, upon analysis of the economic climate within Brazil, I would strongly urge you to withhold the company from investing in Brazil’s car market. The GDP of a country is equal to the value of goods and services produced by the nation in a specific time frame, and is an accurate indication of an economy’s size (Picardo, 2019). Given Brazil’s severe recession, the country’s economy exhibited a steady annual contraction in GDP for two years during 2015 and 2016, and illustrated a meagre 1.1% annual growth in subsequent years. Furthermore, despite this slow recovery, Brazil’s GDP still declined by 0.2% in the first quarter of 2019 (Q1),
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