american Express .docx - 1 List American Express assets based on the in-text elements and your external findings American Express partnered with banks

american Express .docx - 1 List American Express assets...

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1. List American Express assets based on the in-text elements and your external findings American Express partnered with banks such as MBNA, Citigroup, USB, and USAA and increased its card accounts from 60 million in 2003 to 86 million in 2007. American Express Co's total assets for the quarter that ended in Sep. 2017 was $168,577 Mil . During the past 12 months , American Express Co's average Total Assets Growth Rate was 12.30% per year. During the past 3 years , the average Total Assets Growth Rate was -0.10% per year. During the past 5 years , the average Total Assets Growth Rate was 1.10% per year. During the past 10 years , the average Total Assets Growth Rate was 1.10% per year. During the past 13 years , American Express Co's highest 3-Year average Total Assets Growth Rate was 11.30% . The lowest was -15.10% . And the median was 2.10% . 2. Proceed with a solid SWOT analysis for Amex Strengths in SWOT analysis of American Express Brand Strength – American Express, also called as AMEX has the advantage of being one of the most valuable brands in the world. As of 2016, it is the 59th highest ranked Brand in the world. The goodwill that it has built for itself helps it to achieve a great response to its new initiatives. Employee Strength – The company has over 60,000 employees and the levels of employee satisfaction are high. A satisfied, happy and a diverse workforce make for a great place to work. Market Capital – American Express has a market capital of around $ 60 billion and is one of the largest players in the world in the area of financial services. Credit Card Schemes – Its global recognition and high usage make American Express a trusted brand. Its tie ups with multiple companies to provide loyalty programmes, credit card programmes etc., make it a very popular choice all over. International usage – One of the major advantages of American express is that it is known as the safest credit card to be used when you are traveling internationally. Status symbol – American express is a status symbol and can be obtained only by high net worth individuals and people who are offered the credit card. Not everyone is given the advantage of possessing a credit card.
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Naturally in rich circles, holding an American express card becomes an immediate indicator of wealth. Weaknesses in SWOT analysis of American Express Traveller’s Cheque Business – The traveller’s cheque business of American Express is sharply declining and needs to be revived.
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