Feasibility_Study.docx - MARKETING ASPECT The Business The business will be providing to all respondents of Papaya specially the millennials who will be

Feasibility_Study.docx - MARKETING ASPECT The Business The...

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MARKETING ASPECT The Business The business will be providing to all respondents of Papaya specially the millennials who will be able to buy our product, with a fresh and hot Pizza. The business will be located beside IEMILIF School. It will be offering variant flavors of pizza and will also be available for delivery in case customers are not able to go to the shop. The name of the business will be 3D’s Pizza . The Product Pizza is a beverage is well known as a circle of flat baked with cheese, tomatoes and sometimes meat and vegetables spread in top: Different pizza toppings A slice of pizza A deep pan of pizza The purpose of our product helps our target market This beverage is a blend of important ingredients, such as sugar or honey, cardamom including tea and milk. cardamom. The method of preparation also contributes to the products refreshing experience. This kind of product can inspire a person to create or build a business because it is trendy nowadays especially for the millennials and moms, although it is little expensive compared to other beverages. Target market The target customers will be the students, millennials and vicinity of General Tinio. The target market is the millennials as they are always curious about new trends and they wanted to taste or experience different things from what they already knew.
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Relative there to, the group of BSBA students conducted a survey from students in citizen of General Tinio, one of the public schools in General Tinio, Nueva Ecija. The market was chosen as it is one of the famous schools in General Tinio. The purpose of the survey is to determine how many students are currently buying this kind of product and be able to establish market share of the total population of 95% of GTNHS, 2% expressed that they are currently consuming milk tea. General Tinio National High School Population Total Junior High School Femal e 1,005 Male 1,032 2,027 Senior High School Femal e 358 Male 340 698 GT 2% Population Femal e 500 Male 457 957 Given that the current competitors, namely: Competitors Name Location Lez Cafe’ Brgy. Pob. West GTNE 8* Gegrees Brgy. Pob. Central GTNE Hugot Cafe’ Brgy. Pob. Central GTNE LimuCha Brgy. Pob East GTNE Tea-rahan Brgy. Concepcion GTNE
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Based on the ocular inspection conducted by the group, there are existing milk tea business in General Tinio that are located far from the target market we shall be projecting that we will be able to the total capture.
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  • Winter '16
  • jane coon

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