Needs & Marketing Product.ppt - Marketing How do we market a product service What is the objective of marketing Need and wants

Needs & Marketing Product.ppt - Marketing How do we...

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Marketing
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How do we market a product/ service? What is the objective of marketing?
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Need and wants
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Needs and Packing
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Maharaja Whiteline, a fully automatic dishwasher, was unveiled a decade ago by Maharaja International ltd (MIL). MIL tested each part of the machine for suitability to Indian conditions and also formulated detergent to tackle the hard water problem. The product itself needed only minor adaptations. Whiteline offered six washing programmes to choose from, ranging from a five minute cold wash to an hour long warm intensive wash. In August 1992, the brand was launched. The advertisement broadly targeted the upper income housewife, exhorting her to give her kitchen an international look. The sales stood at a dismal 1290. The company blamed the failure on dealer indifference despite the high margins. Survey on the other hand showed that the economy conscious consumer was worried about the product using up too much water. The joint family found the machine’s capacity too low. Identify the “product market fit”.
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Marketing Product Marketing Universe Competition Brand level competition Functional level competition Emotional level competition Marketing Effort Emotional product Functional product Technical Product
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Parryware Glamourooms: Not Just Bathrooms
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Parryware Glamourooms: Not Just Bathrooms
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