RESEARCH PAPERESSAY After numerous ethical scandals a.docx - RESEARCH PAPER/ESSAY After numerous ethical scandals and the arrival of a new CEO Uber is

RESEARCH PAPERESSAY After numerous ethical scandals a.docx

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RESEARCH PAPER/ESSAY: After numerous ethical scandals and the arrival of a new CEO, Uber is attempting to improve their image. They are trying to stop the previous misconduct and are using advertising to communicate the new corporate culture. In your essay you will address whether this new approach will successfully restore a positive brand image for Uber. Assignment Read the article below. The full article can be found on Wall Street Journal’s website if you have an account; however, it is not necessary for this assignment since your essay must be supported by other research data. Uber's Marketing Plan to Put Its Scandals Behind it By Nat Ives – Feb 22, 2019
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Summary: Uber Technologies Inc. was already striving to put its troubles in the rearview mirror by the time Rebecca Messina arrived to take over the company's marketing last fall. Travis Kalanick had given up the CEO post more than a year earlier, following a burst of controversies that included allegations
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  • Fall '16
  • Christopher L. Litten, MA, Ph.D.

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