porsche.pptx - Digital Business Assan Balabiyev PORSCHE TIME LINE • In 1931 Porsche was founded by Ferdinand Porsche • In June 1948 the company

porsche.pptx - Digital Business Assan Balabiyev PORSCHE...

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Assan Balabiyev Digital Business
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PORSCHE TIME LINE In 1931, Porsche was founded by Ferdinand Porsche In June 1948, the company launched Porsche 356 Porsche 356 was the 1 st car under Porsche brand name In 1953, they launched their first racing car Porsche 550 In 1964, the launched Porsche 911 In 1970, Porsche and Volkswagen collaborated and launched Porsche 914 In 2002, Porsche produced the sport utility vehicles which is Cayenne Facts First Porsche office was opened in Stuttgart o Offered consulting services o Motor vehicle development work Headquartered in Stuttgart 70% of Porsche cars ever built are still on the road
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Company Performance Macro&Micro Factors Economic factors 2008 economic recession High unemployment More conservative consumer spending Stringent emission standards Increased raw material cost
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Internal Factors Strategic alliance with Volkswagen o Sharing technology and innovation o Resulted in SUV development
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PESTLE Analysis Leader in R&D, constant pressure
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