162632562-Group10-Appex-Final-Final.pptx - Appex Corporation By Group 10 1112005 Anjan Kumar Dash 1112011 Arvind Raman 1112018 Chandrashekhar S 1112030

162632562-Group10-Appex-Final-Final.pptx - Appex...

This preview shows page 1 - 6 out of 25 pages.

Appex Corporation By Group 10: 1112005 Anjan Kumar Dash 1112011 Arvind Raman 1112018 Chandrashekhar S 1112030 Manoj Kumar 1112058 Shamik B
Image of page 1
Timeframe : 1988 (Mobile telephony still in infancy!) Company : Start up, 25 employees, $2M revenue & loosing money Player : Shikar Ghosh – COO; { Consultant @ BCG (Managing managers) Business Manager} 2 Case context
Image of page 2
3 Year Emp. Rev. Structure + Effects - Effects 86-87 << 26 $1M Informal - Start-Up Innovative, committed workforce No underlying planning structure Fluid, informal organization High-bandwidth communication No product accountability Strong informal ties Fast, extensive idea generation Unclear reporting structure Quick market response “Fire-fighting” mentality Lack of customer service focus Summer 88 < 26 $2.3M Circular Free flow of information Employees “could not relate” Non-hierarchical Theoretically customer- based Aimed at response, not planning Concentric circles expanding out from executives to customers Theoretically responsive structure Unclear decision hierarchies Customer became the “enemy” Late 88 ~ 26 Horizontal Impression of traditional structure Complete failure Non-hierarchical Employees gave no response Typical org-chart turned sideways Structural Evolution @ APPEX
Image of page 3
4 Year Emp. Rev. Structure + Effects - Effects Feb-89 ~ 40 $6.8M Hierarchical/Functional Focus on task completion Extensive politics Separation into functional teams (e.g. Sales, Service, Operations) Increased planning Development of sub-functions System for assessing accountability Polarization of teams Reduction on cooperation Poor skill/management matches Aug-89 ~ 80 Addition of Product Teams Improved planning No system of authority Overlay of functional representatives for each key product Application of management vs. skill to products Extensive executive decision support No system of priorities between products Nov-89 ~ 100 Addition of Business Teams Decision making authority “More tail than tooth” – too many people in overhead Intermediaries between product teams and corporate management Resource allocation authority Too many layers of management Internal process focus Loss of customer focus Loss of P&L accountability Structural Evolution @ APPEX
Image of page 4
5 Year Emp. Rev. Structure + Effects - Effects Aug-90 ~ 150 $16.6M Divisional Improved accountability, budgeting, and planning Resource allocations squabbles Separation into three divisions, ICS, IS, and Operations Extensive communications within divisions Cross-divisional antagonism Second guessing of Sr. Management No cross-divisional communication or cooperation Financial gamesmanship Oct-90 EDS Acquires Appex Corporation Structural changes did address - organizational and - environmental concerns (to an extent) However the number and frequency of the changes resulted in environment - fiefdoms - employee anxiety and - power struggles .
Image of page 5
Image of page 6

You've reached the end of your free preview.

Want to read all 25 pages?

  • Spring '19

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors