S19 SC strategies-STUDENTS.pptx - SESSION 19 Supply chain strategies AGENDA Revision Market and supply chain strategy Market orientation Functional vs

S19 SC strategies-STUDENTS.pptx - SESSION 19 Supply chain...

This preview shows page 1 - 12 out of 38 pages.

SESSION 19 Supply chain strategies
Image of page 1
AGENDA Revision Market and supply chain strategy Market orientation Functional vs innovative products Efficient and responsive supply chains Matching products and supply chain strategies Product push vs demand pull Lean supply chains
Image of page 2
Supply chain integration is the removal of internal and external barriers REVISION
Image of page 3
REVISION The 4 stages of integration Baseline (functional silos) Functional integration Internal integration External integration
Image of page 4
Cooperation is essential to supply chain success Combined resources enhance performance Not all relationships are partnerships REVISION Transactional Collaborative Strategic Transactional Collaborative Strategic Arm’s length basis Relational basis
Image of page 5
Multimodal transport: the use of multiple transport modes (e.g. rail, sea, road) to move goods from origin to destination Advantages of well-integrated transport Streamlined supply chain operations Rapid deliveries Cost efficiencies Ruakura inland port Inland intermodal terminal enabling rapid transfers of cargo between modes (sea-rail / sea-road) INTEGRATED TRANSPORT
Image of page 6
REVISION 3PLs and 4PLs 3PL (e.g. Ruan): A provider of logistics services Physically part of the supply chain 4PL (e.g. Li & Fung): An orchestrator arranging supply chain operations (procurement, production, distribution) for other companies Not physically part of the supply chain
Image of page 7
Market and supply chain strategy Market orientation Functional vs innovative products Efficient and responsive supply chains Matching products and supply chain strategies Product push vs demand pull Lean supply chains AGENDA
Image of page 8
In today’s consumer-driven marketplace, supply chains exist for serving end customers Not all customers value the same things Supply chains need to be focused on specific market needs One size does not fit all MARKET ORIENTATION
Image of page 9
Customer value is the way customers perceive the entire company’s offering including products, services and other intangibles Dimensions of customer value Conformance to customer requirements Product selection (product variety) Price Value-added services etc. MARKET ORIENTATION
Image of page 10
Market and supply chain strategy Market orientation Functional vs innovative products Efficient and responsive supply chains Matching products and supply chain strategies Product push vs demand pull Lean supply chains AGENDA
Image of page 11
Image of page 12

You've reached the end of your free preview.

Want to read all 38 pages?

  • Summer '19
  • Dr Karen Ranstrick

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors