MEDIA AND IDEOLOGY.pptx - MEDIA AND IDEOLOGY Today the word “Ideology “ is assiociated with rigid political beliefs or with social movements

MEDIA AND IDEOLOGY.pptx - MEDIA AND IDEOLOGY Today the word...

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MEDIA AND IDEOLOGY
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Today the word Ideology “ is assiociated with rigid political beliefs or with social movements spousing radical ideas about reform and revolution. When someone is referred to as “being too ideological “ it only means that he/she subscribes to some political ideology and is unyielding to other beliefs.
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It is said that the word first made its appearance during the French revolution (1787- 1799) when it was introduced by Antoine destutt de tracy as an encompassing concept for what he called the science of ideas.
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Karl Marx believed that ideologies were systems of thought perpetuated by the ruling classes to preserve an existing social order that only serves the interests of the ruling classes for instance, the ruling class can perpetuate religiosity through the church institutions which they support. In turn, this practice is seen a perpetuating an ideology that sustains fatalism and an abiding belief in the supernatural.
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But ideology really is more expansive than the above definations. It actually means a more coherent system of
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