Final paper. The objective of this project is to deepen.docx - Final paper The objective of this project is to deepen students understanding of the

Final paper. The objective of this project is to deepen.docx

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Final paper. The objective of this project is to deepen students' understanding of the utility of the consumer behavior concepts discussed in class and to sharpen your appreciation of the difficulties encountered when trying to apply those concepts in a real business context. The paper itself represents an important component of any marketing planning effort. The paper requires each student to develop a well- detailed and supported profile of consumers of some product or service to be selected by the student. In order to understand consumers it is necessary: (1) To describe them in terms of demographics and lifestyles, and identify a useful basis (or bases) for segmenting the market (2) To highlight those factors that affect consumer's perception of the product consumption (3) To understand the impact of learning and memory on
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consumer behavior
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  • Fall '16
  • Christopher L. Litten, MA, Ph.D.

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