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Check the attachments for requirements and reading materials. .docx

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Check the attachments for requirements and reading materials. desperate_air_-_reading_material.doc Desperate Air Desperate Air Corporation (DAC) flies routes along the U.S. East Coast. DAC acquired a number of hotels and undeveloped properties five years ago as part of a short-lived diversification strategy. DAC has recently experienced substantial losses, has a negative cash flow, and bankruptcy looms as a possibility unless high labor costs can be reduced and consumer confidence restored. Benton Williams has just been brought in as CEO to revitalize DAC. Williams began by cutting back on middle management and by placing a one-year moratorium on hiring new business graduates. Middle managers terminated by DAC and other airlines are having a tough time finding equivalent jobs.
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DAC owns a large, undeveloped ocean front property on the east coast of Florida. Williams directs George Nash, DAC's Vice President of Real Estate, to find a buyer for the property to generate badly needed cash. After some effort, Nash identifies Fledgling Industries, a relatively new developer of retirement villas, as a good prospect. Fledgling is interested
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  • Fall '16
  • Christopher L. Litten, MA, Ph.D.

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