L 2.1 Identifying Competitive Advantages.pdf - IDENTIFYING COMPETITIVE ADVANTAGES LECTURE 2.1 LEARNING OUTCOMES 1 Explain why competitive advantages are

L 2.1 Identifying Competitive Advantages.pdf - IDENTIFYING...

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IDENTIFYING COMPETITIVE ADVANTAGES L E C T U R E 2 . 1
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LEARNING OUTCOMES 1. Explain why competitive advantages are temporary along with y the four key areas of a SWOT analysis 2. Describe Porter s Five Forces Model and explain each of the five forces 3. Compare Porter s three generic strategies 4. Demonstrate how a company can add value by using Porter’s value chain analysis
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3 Your Coffee Shop Business strategy A leadership plan that achieves a specific set of goals or objectives such as Developing new products or services Entering new markets Increasing customer loyalty Attracting new customers Increasing sales
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4 Your Coffee Shop IDENTIFYING COMPETITIVE ADVANTAGES
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5 Your Coffee Shop Competitive advantage A product or service that an organization’s customers place a greater value on than similar offerings from a competitor First-mover advantage Occurs when an organization can significantly impact its market share by being first to market with a competitive advantage
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6 Your Coffee Shop
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7 Your Coffee Shop SWOT ANALYSIS A
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