L 3.1 Organizational Information - Databases.pdf - EXPLORING BUSINESS INTELLIGENCE LECTURE 3.0 LECTURE 3.1 ORGANIZATIONAL INFORMATION DATABASES 1

L 3.1 Organizational Information - Databases.pdf -...

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EXPLORING BUSINESS INTELLIGENCE LECTURE 3.0
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LECTURE 3.1 ORGANIZATIONAL INFORMATION - DATABASES 1. Explain the four primary traits that determine the value of information 2. Describe a database, a database management system, and the relational database model 3. Identify the business advantages of a relational database 4. Explain the business benefits of a data-driven website 5. Explain why organizations would want to integrate databases
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THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Information is everywhere in an organization Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing
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THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Levels, Formats, and Granularities of Information
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INFORMATION TYPE: TRANSACTIONAL AND ANALYTICAL Transactional information Encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks Analytical information Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks
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Information Type: Transactional and Analytical
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INFORMATION TYPE: TRANSACTIONAL AND ANALYTICAL
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INFORMATION TIMELINESS Timeliness is an aspect of information that depends on the situation Real-time information Immediate, up-to-date information Real-time system Provides real-time information in response to requests
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INFORMATION QUALITY Business decisions are only as good as the quality of the information used to make the decisions You never want to find yourself using technology to help you make a bad decision faster
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INFORMATION QUALITY Characteristics of High-quality Information Accurate Complete Consistent Unique Timely
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INFORMATION QUALITY Low Quality Information Example
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