715演讲稿.docx - 1 At the individual level rather than the aggregate level as the capital market research the aggregate behaviour of investors in the

715演讲稿.docx - 1 At the individual level rather than...

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1. At the individual level rather than the aggregate level: as the capital market research, the aggregate behaviour of investors in the capital market is observed by looking at movements in share prices around the time of events. 2. Grounded in theories from psychology and sociology rather than from economics; 3. No broad-based assumptions about how all individuals behave, or about what motivates them to behave. 4. Much of the published behavioural accounting research studies have been undertaken in a laboratory setting, where a group of individuals is assigned a number of simple or complex tasks (which may or may not be reflective of ‘real-life' tasks), while other research has been conducted in the individual's own workplace; 5. Positive research rather than normative research, it seeks to explain actions or behaviours like Positive Accounting Theories, Legitimacy Theory, and Institutional Theory; and 6. Improving the quality of decision making, hence there can ultimately be a normative component to behavioural research.
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