MBA 515 Discussion- Module 4.docx - MBA 515 Discussion Module 4 Discuss the SWOT technique with respect to at least one element each that you identified

MBA 515 Discussion- Module 4.docx - MBA 515 Discussion...

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MBA 515 Discussion: Module 4 Discuss the SWOT technique with respect to at least one element each that you identified in two of the four quadrants. Explain how this knowledge could be used in the strategic planning process within your selected company. Hello Everyone! The SWOT analysis was created in 1960 by a man named Albert Humphrey while he was studying why corporate planning consistently failed at the Stanford Research Institute (Schooley, 2019). A SWOT analysis is a tool used to compile a company’s strengths, weaknesses, opportunities, and threats (Schooley, 2019). A SWOT analysis is a useful tool to help an organization make informed business decisions based on certain criteria. The strengths and opportunities are positive features, while the weaknesses and threats are negative features that are discovered and worked on. Uber is still a relatively young company in the technology industry compared to others, but they have made a name for themselves in the ridesharing industry. Since 2009, they have accumulated many strengths that have propelled them to the top of the list of ridesharing companies (Uber.com, 2019). Some of the weaknesses of Uber include, but are not limited to: Multiple sexual assault and abuse scandals: There have been numerous claims and lawsuits against the company due to driver sexual assault claims. Defamation of this sort
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