MBA 515 Short Paper #2.docx - Running head INTRAPRENEURIAL OPPORTUNITIES FOR UBER Alex Carpenter Intrapreneurial Opportunities for Uber MBA 515

MBA 515 Short Paper #2.docx - Running head INTRAPRENEURIAL...

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Running head: INTRAPRENEURIAL OPPORTUNITIES FOR UBER 1 Alex Carpenter Intrapreneurial Opportunities for Uber MBA 515 Professor Constance Leyland Southern New Hampshire University
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2 INTRAPRENEURIAL OPPORTUNITIES FOR UBER Introduction Uber is one of the largest and most successful ridesharing services found across the globe. In order to stay relevant, it is important that team management takes advantage of intrapreneurial opportunities so that they can become more successful than they already are. Although it may be challenging, the potential benefits would drastically outweigh the time and money that would be needed to make this opportunity fruitful. Intrapreneurial Opportunities Intrapreneurship “is the development of an enterprise culture within an existing company” (Nandan, 2009). In simpler terms, intrapreneurship is allowing a person within a company to act like an entrepreneur in order to take an idea and turn it into a “profitable finished product through assertive risk-taking and innovation” (Nandan, 2009). Uber has the potential for many intrapreneurial opportunities due to their mainly technologically based service. As technology is evolving at a rapid rate in today’s day and age, Uber has the opportunity to exploit various technological advances to further improve their services worldwide. It is important that Uber does not “get too comfortable with their past success” with their current platform, but rather, seeks new and innovative ideas for the company (Deeb, 2016). One intrapreneurial opportunity that is cost efficient, environmentally helpful, and beneficial to Uber is eco-friendly vehicles. This opportunity will not only help Uber and their social reputation, but it will also greatly benefit the environment. In today’s day and age, the environment is slowly deteriorating due to an increase in harmful emissions from vehicles. This opportunity will help Uber explore new technology while also helping the environment. It is becoming more popular for car companies to explore eco-friendly vehicles, such as those that are full-electric or gas and electric powered vehicles (Gorzelany, 2019). If Uber employs people with these eco-friendly vehicles,
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3 INTRAPRENEURIAL OPPORTUNITIES FOR UBER then they will drastically reduce the amount of harmful emissions that are negatively affecting the environment. With the technological advances of today, it is essential for Uber to keep up to date with the latest trends in the technology and automotive industry in order to make sure that they stay relevant in the field. The intrapreneurial opportunity of employing eco-friendly vehicles
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  • Fall '15
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