marketing.docx - Running Head BRAND ANALYSIS DOMINO Cb brand analysis Domino Student’s Name Institutional Affiliation 1 BRAND ANALYSIS DOMINO 2 Brand

marketing.docx - Running Head BRAND ANALYSIS DOMINO Cb...

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Running Head: BRAND ANALYSIS DOMINO 1 Cb brand analysis: Domino Student’s Name: Institutional Affiliation:
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BRAND ANALYSIS DOMINO 2 Brand Overview Domino is an American pizza is a fast food chain that was established in 1960. The firm is headquartered in Michigan and are incorporated in Delaware. In 2018 the chain was the largest pizza seller in the world in terms of sale. The menu of the company varies by region. The present Domino US menu features many Italian-American side and main dishes. Pizza is the main product with the custom, traditional and speciality pizzas in various crust toppings and styles. In 2011, Domino incorporated the artisan-style pizzas. The other entrees comprise oven-baked sandwiches, pasta and bread bowls. The menu also offers bread and chicken sides plus desserts and beverages. From the time the company was founded to 1990s, the Dominos pizza was maintained simple compared to the other restaurants to ensure delivery efficiency ( Carter & Yeo, 2016). The Domino menu compromised mainly of pizza crusts in 16-inch and 12-inch, 11 toppings plus Coca-cola as the only option of soft drink. Dominos face competitive and environmental factors which interact with consumer behaviour connected to the product category. Dominos is faced with indirect and direct competition. There is intensive competitive from the national and local players such as US Pizza, Pizza Hut. The indirect competitions are from the KFC and McDonalds whereby the clients desire burgers over pizzas (Gummerus, 2013). The altering of customer eating habits also affect the company. With NGO and government focusing more on the health consciousness, populace are choosing healthier options of what they consume, and this affects the business of the company. The cost of raw materials and vegetables is increasing, the cost of running the company increases. Additionally, competition changes the company bottom line; hence management of the flow of cash of the company becomes difficult.
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BRAND ANALYSIS DOMINO 3 Target Market The Dominos targeted market is similar within every country that they operate; however the marketing strategies and the products vary from one state to the other. The targeted market of Dominos is segmented into four sections: Geographic Domino's is among the leading fast food companies globally with over 10,8000 franchised and companies owned outlets, with its presence in the five continents that covers over 70 nations. Domino's is very accessible in most of the urban cities globally (Baker & Saren, 2016). The stores of the Dominos are situated outside the towns focal point where it is available effortless and nearby to the business spaces plus local locations in making it simple for the clients to purchasing and getting pizzas delivers to their houses. It has attained a market pioneer position, especially in the Pizza market.
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  • Spring '14
  • Dominos,marketing

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