Management Communication Strategy and Plan.pptx - Management Communication Strategy and Plan Authors • • Fernanda Peixoto Jose Rivero How to write a

Management Communication Strategy and Plan.pptx -...

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Management Communication Strategy and Plan Authors: Fernanda Peixoto Jose Rivero
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How to write a communications strategy Objectives Audiences Messages Tools and activities Resources Timescales Evaluation and amendment
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Objectives Your objectives are the key to the success of your communications strategy. They should ensure that your communications strategy is organisationally driven rather than communications driven Audience You should identify those audiences with whom you need to communicate to achieve your organisational objectives. The best audiences to target in order to achieve an objective may not always be the most obvious ones, and targeting audiences such as the media may not always help achieve your objectives.
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Message s Strategic targeting and consistency are key to your organisation's messages. Create a comprehensive case covering all the key messages, and emphasise the different elements of the case for different audiences.
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  • Fall '18
  • MS.R

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